May 23, 2024

Las VEGAS: Although CES is most certainly an event for consumer electronics, automobile manufacturers have enjoyed an impressive presence for several years, displaying concepts of cars and the latest vehicle technologies. About a third of the massive Las Vegas Convention Center was focused on vehicles and technologies in 2020.

This summarizes some of the most splashy and outrageous automobiles and flying vehicles we saw on the show’s floor this year.

Mercedes-Benz VISION AVTR

In the most dazzling automobile presentation at CES, Mercedes-Benz showed off the VISION AVTR, a curvy and futuristic design that is like something straight from the film Avatar. It’s no accident that Mercedes-Benz collaborated with Avatar Director James Cameron on this wild idea to combine humans and machines.

Mercedes-Benz VISION AVTR. (GeekWire Photo / Kevin Lisota)

Sony Vision-S

One of the most significant unexpected events in CES was that Sony had a concept car on the stand. The vehicle was not a real thing. Sony doesn’t plan to build automobiles; however, it did design an automobile to display at CES to demonstrate how its cameras, sensors, and communications technologies can be integrated into daily driving.

Sony Vision-S. (GeekWire Photo / Kevin Lisota)

Lamborghini Huracan and Amazon Alexa

Amazon and Lamborghini presented a stunning display on Lamborghini’s Lamborghini Huracan with new Alexa integration that controls seat heaters, interior lighting, and other options.

Lamborghini Huracan Evo with Amazon Alexa. (GeekWire Photo / Kevin Lisota)

Honda Augmented Driving Concept

Honda’s adorable but oddly named Augmented Driving Concept envisions a future in which pedals are eliminated and the sole control of the vehicle is through a steering wheel, which also controls braking and acceleration.

Honda Augmented Driving Concept. (GeekWire Photo / Kevin Lisota)

Bell Nexus 4EX air taxi

If you think taxis will eventually be flying into the air, Bell Helicopter has an idea for that. The Nexus 4EX can accommodate up to five people for up to 60 miles while flying at 150 mph.

Bell Helicopter Nexus 4EX air taxi. (GeekWire Photo / Kevin Lisota)

Hyundai S-A1 air taxi, in collaboration with Uber

Hyundai also revealed plans for an air taxi to avoid being caught up with Bell. They have partnered with transportation technology company Uber to demonstrate its Hyundai S-A1 air taxi, built to fly at 200 MPH and have an operating range of 60 miles.

Hyundai S-A1 flying taxi. (GeekWire Photo / Kevin Lisota)

Toyota LQ

Toyota’s LQ concept car was designed to create an emotional connection between the vehicle and driver through automated driving capabilities, which they call “Yui,” a combination of “You + I = Yui.”

Toyota LQ. (GeekWire Photo / Kevin Lisota)

Hyundai M.Vision S

A fully autonomous concept vehicle made by Hyundai that transforms the interior to create the form of a “mobile lounge” where work and leisure are both feasible.

Hyundai M.Vision S. (GeekWire Photo / Kevin Lisota)

LG’s self-driving vehicle that is connected to its network

LG has teamed up with Adient for its self-driving connected concept car with the world’s most giant OLED screen tablets, an 8-speaker sound system, a roll-on snack cart, a dry-cleaner that rolls out, and much more.


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